Running a successful eCommerce business today is fraught with challenges, particularly in enticing and convincing customers to make purchases. The intensifying competition in the eCommerce landscape necessitates retailers to go the extra mile to stand out, with a growing emphasis on differentiation and personalization. In this context, renowned eCommerce platforms like Magento are increasingly attracting clients with their Business Intelligence tools, enabling enterprises to leverage data for more informed decision-making. Within the scope of this post, we focus on one...