Last Updated | December 15, 2023 Cart abandonment is a frustrating reality for any online store owner. According to Baymard Institute, the average cart abandonment rate sits at a staggering 69.57%. This means nearly 7 out of 10 potential customers leave items in their carts without completing their purchases. Read Also: How to Backup BigCommerce Store? Steps you can take to reduce your cart abandonment rate: 1. Optimize Mobile Checkout Ensure your checkout process is optimized for mobile, with a...