Last Updated | April 26, 2023
It is absolutely necessary to have a smooth integration between the e-Commerce platform your business uses and the email marketing tool you employ in today’s world of online shopping.
In this article, we’ll discuss how you can make the most of the power offered by BigCommerce Klaviyo integration to bring your online storefront to the next level and boost the effectiveness of your email marketing campaigns.
- BigCommerce is a leading e-Commerce platform, with a reported merchant satisfaction rate of 95% and an average website conversion rate of 2.9%.
- Kalviyo is an email marketing platform that has an average open rate of 20-30% and a click-through rate of 2-5%.
- According to recent surveys, businesses using BigCommerce and Kalviyo have reported a significant increase in online sales and customer engagement compared to those who use other e-Commerce and email marketing solutions.
Does BigCommerce Integrate With Klaviyo?
Yes, BigCommerce integrates with Klaviyo. Klaviyo is an email marketing platform that integrates with e-Commerce platforms, including bigcommerce headless commerce.
With the integration, you can use Klaviyo to create targeted email campaigns and automate email flows based on customer behavior and actions on your BigCommerce store.
Step By Step For BigCommerce Klaviyo Integration
Following is the step-by-step guide to BigCommerce Klaviyo integration:
Step Number 1: Sign up / Log in for Klaviyo
If you do not have a Klaviyo account, then it is a must to create a Klaviyo account. Just head to their website and click on the Signup option. However, if you already have an account, then simply click on the “Log in” Option.
Step Number 2: Add BigCommerce in Klaviyo Integration
After logging in, click on your account name, which should be in the lower left corner, and it will open some options. Select Integration> All Integrations and then search for BigCommerce.
After that, click on “Add Integration,” and it will show you a prompt asking for details about your BigCommerce store.
Step Number 3: Fill Details
Under the “Store URL,” write down your BigCommerce store’s permanent address, which is not your website’s URL where customers visit.
In order to find the Permanent address of your BigCommerce store, head to your BigCommerce Dashboard and click on Account Setting>Store Details. Just scroll down, and you will see the permanent address of your store.
Step Number 4: Create BigCommerce Connection
After filling in all the details, click on “Connect on BigCommerce.” This will take you to a prompt showing a connection message to your store.
Step Number 5: Install Klaviyo App
After you click on the “Integrate [Your Site Link]” button, you will be redirected to the BigCommerce marketplace to Klaviyo App. Just install it. It will show you some terms and conditions which you have to confirm, and then you will see the successful connection message.
If you feel a little difficulty, then opting BigCommerce integration services or BigCommerce maintenance support will be helpful.
Benefits Of Klaviyo and BigCommerce Integration
Following is the list of benefits provided by BigCommerce Klaviyo integration:
Increases in Both Revenue and Sales
The integration between BigCommerce and Klaviyo enables businesses to send personalized and targeted email campaigns to their customers, which ultimately results in an increase in sales and revenue.
For instance, a fashion retailer could use the integration to send targeted email campaigns to customers who have demonstrated an interest in particular products or categories. This would ultimately lead to an increase in the number of conversions and sales.
Enhanced Capabilities for Customer Segmentation
The integration enables companies to categorize their customers according to their actions and preferences, which makes it simpler for the companies to provide their customers with content that is specific to them and tailored to their interests.
Let’s suppose a bakery could categorize its customers according to the products they have purchased in the past and then send out targeted email marketing campaigns to those customers, offering them discounts on the products they have already purchased.
Fully Automated Workflows
The integration allows businesses to automate the workflows associated with their email marketing, saving them time and effort. For new subscribers, for instance, a company could program its system to send out automated welcome emails at regular intervals. This would be done as part of an automated welcome email series.
Improved Interaction with the Clients
The advanced email marketing features provided by Klaviyo make it possible for businesses to increase the level of customer engagement and forge stronger relationships with their clientele. For instance, a company could use the predictive analytics offered by Klaviyo to send personalized product recommendations to customers, thereby increasing customer engagement as well as customer loyalty.
Detailed Information and Analytical Framework
Because of the integration, businesses now have access to a comprehensive set of data and analytics, which enables them to track and analyze the effectiveness of their email marketing campaigns and to make more informed decisions regarding the campaigns they will run in the future.
For example, a company could use Klaviyo’s analytics to monitor open rates, click-through rates, and conversion rates. The company could then use this information to optimize future campaigns for the greatest possible impact.
Features of Klaviyo
The BigCommerce Klaviyo integration can save a lot of cost by providing some of the most unique features which can only be possible if you hire BigCommerce web developer or a bigcommerce development company.
Following is the list of features that Klaviyo provides:
Segmentation on a Higher Level
You are able to target specific subsets of your email list using the advanced segmentation options provided by Klaviyo. These options are based on the actions and data of your subscribers. This enables you to send messages to your subscribers that are more targeted and relevant to their interests.
SMS Marketing
In addition, Klaviyo provides capabilities for SMS marketing, which enables you to communicate with your subscribers through the use of text messages. Reaching out to your audience in real-time and increasing the number of conversions you get can both be accomplished with the help of this strategy.
Email Marketing Automation
You are able to automate repetitive tasks and send emails that are targeted and personalized based on subscriber behavior and data when you use the email marketing automation feature of Klaviyo. You’ll be able to cut down on wasted time while simultaneously boosting audience participation thanks to this feature.
e-Commerce Integrations
You can easily import customer data and track key metrics by integrating Klaviyo with popular e-Commerce platforms, which is made possible by the fact that Klaviyo is compatible with these platforms.
Due to this integration, you will be able to monitor customer purchasing behavior, as well as the status of any abandoned shopping carts and other significant metrics, and then incorporate this data into your email marketing campaigns.
Online Reporting in Real Time
Real-time reporting and analytics are among the features that are offered by Klaviyo. These features include open rates, click-through rates, and conversion metrics. This enables you to keep a close eye on how well your campaigns are doing in real-time and to base your decisions on the results of your analysis of the data.
A/B Testing
You can experiment with different variations of your emails using the A/B testing feature that is included in Klaviyo. This will allow you to determine which content and subject lines are the most successful. This enables you to enhance the efficiency of your email marketing campaigns and optimize their performance.
API & Webhooks
You can integrate Klaviyo with a variety of other applications and services thanks to its Application Programming Interface (API) and webhooks. Because of this, you will be able to automate workflows and streamline processes, which will both help you save time and work more efficiently.
Customer Data Management
Your email list can be easily managed and segmented with the help of Klaviyo, which offers a centralized platform for the management of customer data. This enables you to segment your list based on the activities and data of your subscribers, allowing you to send more targeted and personalized emails to your subscribers, which in turn drives higher levels of engagement and conversions.
This is also a great option if you ever opt for BigCommerce migration as your whole customer data will be backed in Klaviyo.
Conclusion
in conclusion, the BigCommerce Klaviyo integration is a game-changer for businesses operating online. It’s time to say goodbye to manual data transfer and hello to email marketing efforts that are more streamlined and automated!
Retailers can anticipate increased levels of customer engagement as well as a meteoric rise in sales when utilizing these two powerful tools.
The setup is very simple, and the insights and data that are provided will completely transform the way you approach marketing. Do not be satisfied with simple email campaigns; instead, step up your game by utilizing BigCommerce and Klaviyo. Satisfy your customers by providing them with individualized and relevant messaging precisely when they require it by bigcommerce web design company.
Embrace the power of this integration and take your email marketing to the next level.
Source: https://ecommerce.folio3.com/blog/bigcommerce-klaviyo-integration/
