Last Updated | March 21, 2023
How to recover abandoned carts Shopify has been a repeated question from online retailers. The abandoned cart has significantly lost revenue for online merchants over the years. Still, fortunately, there are tools available to help recapture these sales, such as Shopify’s abandoned cart recovery feature.
This blog will examine how Shopify’s abandoned cart recovery feature works, why it’s so effective, and how online merchants can use it to recapture lost sales and boost their bottom line.
- According to the Baymard Institute, online stores’ average cart abandonment rate is over 69%.
- BigCommerce states that for every 10 shoppers that add items to their cart, only 3 will complete the purchase.
What is Shopify’s Abandoned Cart Recovery Feature?
Shopify’s abandoned cart recovery feature is a tool that helps online merchants recapture lost sales by automatically sending email reminders to customers who have added items to their cart but still need to complete the checkout process.
When a customer adds items to their cart on a Shopify store but leaves the site without completing the purchase, the store owner can use the abandoned cart recovery feature to send an automated email to the customer, reminding them of the items they left behind and encouraging them to complete the purchase.
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Shopify’s abandoned cart recovery feature can be customized with different email templates and time delays, allowing store owners to experiment with different approaches and optimize their Shopify abandoned checkout recovery strategy.
Why Is Abandoned Cart Recovery So Effective?
In order to understand how to recover abandoned carts from Shopify, we have to look at the effectiveness of this strategy. For several reasons, abandoned cart recovery Shopify is such an effective strategy for online retailers. Here are a few of the most important:
Customers Are Already Interested In the Product
When a customer adds an item to their cart, it is a strong indication that they are interested in purchasing it. By sending an abandoned cart recovery email, the retailer is reaching out to a customer who has already expressed interest in the product and may just need a little nudge to complete the purchase.
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Personalization
Shopify’s abandoned cart recovery feature allows merchants to customize their recovery emails, adding a personal touch to the communication. Personalization can go a long way in making a customer feel valued and appreciated, which can lead to increased loyalty and repeat business.
Timing
Timing is everything when it comes to abandoned cart recovery. Shopify’s abandoned cart recovery feature allows merchants to customize the timing of their recovery emails, which means the email can be sent at the optimal time to maximize the chances of a sale. Sending the email too soon or too late can reduce the effectiveness of the strategy, but with the right timing, it can be a powerful tool for recapturing lost sales.
Incentives
Many retailers offer discounts or other incentives in their abandoned cart recovery emails to encourage customers to complete their purchases. These incentives can be a powerful motivator for customers who may have been on the fence about making a purchase and can help retailers recapture lost sales that may have otherwise been lost forever.
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How To Use Shopify’s Abandoned Cart Recovery Feature?
Now that we’ve looked at why abandoned cart recovery is so effective let’s take a closer look at how online merchants can use Shopify’s abandoned cart recovery feature to recapture lost sales and increase their revenue without any help from any top Shopify development company in USA.
Step 1: Enable The Abandoned Cart Recovery Feature
First, you’ll need to enable the abandoned cart recovery feature in your Shopify store development.
To do this, go to Settings > Checkout > Abandoned checkouts. Check the box next to “Automatically send abandoned checkout emails.” This will enable the feature and allow you to start recovering lost sales.
Step 2: Customize Your Abandoned Cart Recovery Email
Shopify allows you to customize your abandoned cart recovery email to fit your brand and tone. To do this, go to Settings > Notifications. Scroll down to the “Abandoned Checkout” section and click “Edit.” You can then customize the subject line, message, and design of your email.
Make sure your email is engaging and informative and includes a clear call-to-action to encourage the customer to complete their purchase.
Set up a series of abandoned cart recovery emails.
Step 3: More Than One Email May Be Needed To Recover Lost Sales
Consider setting up a series of abandoned cart recovery emails to increase your chances of recapturing the customer’s interest.
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Shopify allows you to send up to three abandoned cart recovery emails, so take advantage of this feature to craft a compelling series of emails that remind customers of the items they left in their cart and encourage them to complete their purchase.
Step 4: Offer an Incentive or Discount
Sometimes customers need a little extra push to complete their purchase. Consider offering an incentive or discount in your abandoned cart recovery email to incentivize the customer to come back and complete their purchase. This could be a percentage off their total purchase or free shipping.
There are various Shopify integration services as well, like Klaviyo, which can help you with the abandoned cart recovery emails even better.
Step 5: Monitor and Analyze Your Abandoned Cart Recovery Rate
Track your abandoned cart recovery rate to see how effective your abandoned cart recovery emails are. Shopify provides detailed analytics that allows you to see how many abandoned carts you have, how many recovery emails were sent, and how many resulted in a sale.
Use this data to make informed decisions about your abandoned cart recovery strategy and make improvements where necessary. If you are wondering how to see abandoned carts in Shopify, you can simply head to orders, and then you should see an option for abandoned carts.
Conclusion
In conclusion, Shopify’s abandoned cart recovery feature is a powerful tool for recapturing lost sales and increasing revenue. By following these tips and taking advantage of Shopify’s built-in features, you can recover abandoned carts and turn potential customers into paying customers.
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FAQs
Can I Use Abandoned Cart Recovery In Shopify To Upsell Or Cross-Sell Other Products?
Yes, abandoned cart recovery emails can be used to recommend related or complementary products to the customer, increasing the chances of a successful sale. You can also opt for Shopify theme customization to create beautiful upsells designs as well.
Can Abandoned Cart Recovery Be Made Through SMS Or Social Media Messaging In Shopify?
Yes, Shopify offers integrations with SMS and social media messaging platforms, allowing merchants to send abandoned cart recovery messages via these channels. If you opt for the best Shopify app development services, then you can have your own app with push notifications for abandoned carts.
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Can I Offer Different Discounts Or Promotions In My Abandoned Cart Recovery Emails In Shopify?
Yes, Shopify allows merchants to create different discount codes or promotions for their abandoned cart recovery emails, depending on the customer’s cart value or the products they left behind.
How Does Abandoned Cart Recovery Work In Shopify?
In Shopify, merchants can set up automated email campaigns to remind customers about their abandoned carts. The platform provides customizable email templates and the ability to include product recommendations and discounts.
Can I Track Abandoned Cart Recovery In Shopify?
Yes, Shopify provides analytics and reports on abandoned cart recovery, including the number of carts recovered, revenue generated, and the percentage of recovered carts compared to total abandoned carts. If you have Shopify ERP integration services enabled, then you can opt for customization in order to manage the recovery email statistics right from your ERPs
What Are The Best Practices For Abandoned Cart Recovery In Shopify?
Some best practices for abandoned cart recovery in Shopify include personalizing the email with the customer’s name and product recommendations, providing a discount code, including a clear call-to-action, and sending the first reminder email within an hour of cart abandonment.
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How Often Should I Send Abandoned Cart Recovery Emails In Shopify?
The frequency of abandoned cart recovery emails depends on the merchant’s preference and the industry they are in. However, sending at least three reminders is recommended, with the first email sent within an hour of cart abandonment, the second email after 24 hours, and the third email after 72 hours. Opt for Shopify maintenance services so that you are updated on your abandoned cart statistics.
Can I Automate Abandoned Cart Recovery In Shopify?
Yes, Shopify offers automated abandoned cart recovery email campaigns such as on mailchimp, which can be set up in the platform’s settings. These campaigns can be personalized and triggered to send at specific intervals after a customer abandons their cart. A Shopify theme development company can easily provide you with a full automation solution.
Source: https://ecommerce.folio3.com/blog/how-to-recover-abandoned-carts-shopify/
