Last Updated | March 6, 2023
Magento remains one of the most popular eCommerce platforms out there. Launched by Adobe in 2008, it has been the ultimate platform for programmers to design eCommerce websites.
Magento has its own PHP, allowing store owners to create a multichannel experience for their B2C and B2B consumers. However, many Magento users complain about errors, repetitive prone, and data entry issues. For this purpose, the Magento Dynamics NAV connector can be used. This connector promises easy and error-free integration of different platforms, including eCommerce.
Some stats to show the importance of integration include;
- Around 218.8 million people from the US will start shopping online in 2023
- eCommerce sales are likely to account for 20.8% of total sales
- Now, do you know that 70% of eCommerce stores fail because the user experience is bad?
The last stat is pretty eye-opening, right?
So, an error-free store is essential because B2B users demand a B2C-like user experience. However, the systems aren’t very connected right now. However, this connector is changing the narrative as it offers secure and error-free syncing of eCommerce platforms. It can help optimize the Magento and ERP systems’ inventory, customers, orders, and products.
So, with this article, we are sharing more about the features of Magento Dynamics NAV connector and see how it can help businesses.
Understanding The Magento Dynamics NAV Connector And Its Features
The connector is a reliable choice for manufacturers, wholesalers, retailers, and distributors to automate eCommerce stores. It helps improve the store’s efficiency while reducing labor costs and increasing the sales volume. In fact, it helps offer an easy and interactive user experience. These Magento upgrade services provide the tools to integrate the stores and automate the business processes.
You can hire the Magento website development company to help you integrate the connector with the store while ensuring a user-friendly interface. In addition, the connector can be used with on-site as well as cloud platforms to automate admin tasks, including pricing, product management, customers’ details, and order handling.
Now, let’s dive deeper into the features of the connector!
1. Product Data
The connector helps reduce data management errors by centralizing the product information. For this purpose, the connector centralizes the cost, price, weight, quantity, SKU (product code), and product description. The connector ensures that the information is consistent throughout different selling channels.
2. Customer Data
Another feature is centralizing customer information, such as permanent and guest accounts, shipping addresses, billing addresses, and account updates.
3. Inventory Data
The connector can help manage the inventory by checking the availability of specific products. It minimizes the chances of overselling products that aren’t in stock. In addition, it can improve product forecasting by optimizing the inventory management process.
4. Order Data
The order data feature can reduce order aging to make sure the customers can use the self-service options. That’s because the connector automates the order syncing process, including the order status, invoices, and product information. Moreover, it syncs the tracking number of shipments – this feature is equally suitable for B2C and B2B customers.
5. Multiple Customer Groups
Every eCommerce business has a diverse category of customers, and this connector can help cater to the different groups. In addition, it ensures the synchronization of information.
The Common B2B Add-Ons
It is possible to extend the connector’s integration to increase the functionality of the store and improve the user experience. In most cases, B2B add-ons are used, such as;
1. Advanced Quotation
It allows the store owners to support the “request for a quote” button. It will ensure that relevant customer information is shared with the admin staff. It should be connected to the salesperson module, so the sales representative can give a quote to the customer.
2. SalesPerson
It will help add the fields to gather as much customer information as possible. This information will help the sales representative serve the customers better, increasing sales chances. This is because when a sales representative appears informed about the customer, the customers are more likely to purchase something.
3. Marketplace Connect
There are various online marketplaces, such as Amazon and eBay. This add-on can be used to reach out to new customers on online platforms. In addition, when the add-on is added, the information regarding customers, sales, and product inventory will be synced and automatically updated.
4. Credits & Bills
There are various Magento marketplace extensions available, but this add-on can be used to optimize the payment process. It’s needless to say, payment is a complicated and long process, especially when sales are happening on credit. So, it’s recommended that you purchase an add-on that has bill pay, credit limits, and net terms modules.
5. National Accounts
Customer relationships can be complicated, especially when multiple customers come from the same family. The national accounts add-on will ensure that the payment process is optimized – the bill can be cleared from the outstanding wallet. In addition, it’s great for parent-kids accounts, so the credit documents can be reassigned.
The Touch Points In Integration
Integrating the NAV connector with a Magento store isn’t a straightforward process as there are multiple touch points, such as;
1. Product Integration
It doesn’t matter if you are selling single products or bundles; it’s possible to get product information, including the pricing, features, images, and potential vouchers. The connector can actually help optimize the product page.
2. Inventory Integration
The users can also update the inventory or stock levels in the Magento store. It will help gain real-time information about the availability of the products.
3. Customer & Order Integration
When someone orders a product from the store, the connector will automatically determine if the order is coming from someone new or if the customer has previously shopped too. In case someone new is ordering the products, the connector is designed to produce a new customer card in the NAV. On the contrary, if the order is from a previous customer, the order will be saved on the current customer’s card.
4. Payment Integration
Irrespective of the payment method you are currently using, the integration of the connector will help sync the payment information between the store and the ERP system. The store administration will be able to check the payment methods and transaction IDs from the “sales order” page.
5. Shipment & Order Status Integration
Another touch point is to update the shipment and order status information to the Magento store. The connector will play a vital role in syncing the orders from the Magento store to the ERP platform. In addition, it will share the order status, which helps achieve two-way synchronization to make sure the order cycle is completed.
Benefits Of Using Magento Dynamics NAV Connector
The Magento Dynamics NAV Connector is a reliable tool for eCommerce store owners that connects the Magento eCommerce platform with the Microsoft Dynamics NAV enterprise resource planning (ERP) system. There are multiple benefits of using this connector, such as;
1. Streamlined Data Integration
The Magento Dynamics NAV Connector streamlines data integration between Magento and Dynamics NAV. Businesses can manage all their eCommerce activities from within the Dynamics NAV system without having to switch between different applications. In addition, the information will be easily synced, which takes away the complicated work.
2. Efficient Order Processing
With the connector, businesses can process orders in real time without having to input the order data into the Dynamics NAV system manually. This means that orders can be fulfilled faster and with greater accuracy. In particular, it syncs product information, SKU, billing details, and more.
3. Accurate Inventory Management
The Magento Dynamics NAV Connector allows businesses to track their inventory levels in real-time, ensuring they always have the right products in stock to meet customer demand. This can help businesses avoid stockouts and backorders, leading to lost sales and unhappy customers. In simpler words, it will ensure that your business doesn’t take orders more than what you can offer.
4. Improved Customer Service
The connector gives businesses a 360-degree view of their customers, including their purchase history, preferences, and contact information. This information can be used to provide better customer service, personalized marketing, and targeted promotions. For instance, the customer cards will be updated automatically.
It will also make it convenient to offer vouchers and discounts to loyal customers, especially the ones who have been purchasing from your store for a long time.
5. Increased Efficiency
By automating many of the manual processes associated with e-commerce, the Magento Dynamics NAV Connector can help businesses to improve their efficiency and reduce their operating costs. This can free up resources that can be used to grow the business in other areas. On top of everything, it supports customization, promising customer-centric functionality.
The Bottom Line
On a concluding note, the Magento Dynamics NAV Connector can help businesses streamline their eCommerce operations, improve efficiency, and provide better customer service, ultimately leading to increased sales and profitability.
So, try it now and and enhance your customers experience.
Source: https://ecommerce.folio3.com/blog/what-are-the-top-features-of-a-magento-dynamics-nav-connector/
